Beats me. But I can tell you that we’ve had a chicken join us in the office this week. We’ve also spent the last two days manually packing chocolate eggs, getting caught up in sticky tape and upsetting ladies in our local post office.

Why? Alright ok, I don’t have a concrete explanation for that either (who would) but I can tell you what we hope to achieve by it. We want to make people laugh and eat chocolate. Conveniently it happens to be Easter in a few days time and people tend to like laughing and eating chocolate at this time of year. Some of the people who liked our chocolate or enjoyed our videos (or just wanted to check that we’re not criminally insane) might decide they want to talk to us.

Really, that’s it. It’s not rocket science and it’s not bulletproof. It took effort (remember, working with animals is never an easy gig) but not an Einsteinian IQ. It won’t resonate with everyone, but it may make others curious.

Effort matters. Sending out a mailchimp sales campaign to 10,000 cold leads is fast and easy, but does it show care, conviction or whether you even believe what you’re saying? Don’t get me wrong, mailchimp is a great way of updating people you’ve already engaged with, but it’s a lazy new business tool. I like to think that when ‘gurus’ declare advertising dead, they mean this kind of marketing. Facilitated- but not improved- by technology, intrusive and impersonal. Maybe we haven’t seen the end of these tactics just yet, but it doesn’t look like the future to me.

So, beyond thought and effort, what does good advertising take? One of the best ads I’ve seen this year was Van damme’s effort with the twin volvo trucks. Virally engaging and communicating a product benefit in a memorable way. That’s not something you see so often.

Then there are the moments in advertising designed to make something shareable and create a connection from person to person, without talk of ‘target consumers’ and sales metrics; just some good old-fashioned fun.

Three UK are all about the fun. They blazed the way with the dancing pony (I can tell you, the temptation to tie in a Blazing Saddles reference there was high) and they’ve kept up the good work with their singing kitty. Even if the CGI cat was a little creepy, it made you smile. Surely, we could all use a little more of that.

But where do you draw the line? We’d be the first to admit, it’s a delicate balance. After all, not everybody likes chicken.

Missed out on the chocolate eggs? Come and see us and we’ll make sure you’re on the list for Easter next year 😉


We’re looking for a Digital Graphic designer to join our kick arse digital team.

The ideal applicant must be a superb creative thinker with a strong understanding of UX, who is able to work independently and collaboratively with other members of the team. You will form part of a global and multidisciplinary design team, ensuring designs are consistent with high standards of aesthetics and usability. You should have obsessive disorder over detail and a particular love of typography.

You will want to disrupt the norm and find a fresh approach to every task.

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online commenting

Trolls. Gotta love them. As fundamental to the fabric of the internet as Elton John to cheese (of the musical kind). Much has been debated on the effect that online anonymity can have on otherwise quite normal people. They represent the underbelly, the reptile brain of our online lives.

A bit of light trolling can be harmless and indeed brands have become pretty adept at trolling customers themselves. Not to mention the musician James Blunt who has been taking his reverse-trolling very seriously for a few months now. Any time a twitter user writes something abusive about him on the platform, he responds in kind with an extra dose of humour and self-awareness. Not surprisingly his twitter following has gone through the roof. We brits do love our sarcasm after all.

James Blunt - Online Commenting

Despite that, there are times when online culture and commenting can be just…a bit much.

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being human

“It’s shocking. You actually stand there, waiting for them to bag your shopping and they stare at you like you have an unidentified tropical disease.”

…And so began another anecdote on the state of customer service ‘these days’. Apparently it’s now a bonus when someone does actually bag your shopping for you.

Most of us have worked in a service job at some point in our lives. Whether it was the pushy sales policy you never quite agreed with or the fact that you never actually offlinewanted to be there in the first place, there’s two sides to the story. Fact is many of the less helpful counter staff you come into contact with in your local coffee place are students; their motivation based around their demand for cash more than your need for service. And if you actually want the job? You still can’t provide great service because of the limitations of the job, whether that’s not enough support, resources or a misguided sales policy.

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Picture the scene; a big billboard, a catchy slogan, a product which -given the right circumstances the next time you’re shopping- you might actually consider buying. If only you hadn’t clocked the large picture alongside of an unusually photographic woman, probably Caucasian, flawless skin, with a set of pearly Hollywood whites to rival Julia Roberts, only nowhere near as engaging.

Yes ladies and gentleman. The plague of the generic stock photo strikes again.

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