So you’ve managed to stay off Facebook, and you’re not really sure of the purpose of Twitter. No biggie, there’s plenty of other sites for you to browse on the Internet. Except there’s not. More and more websites now require you to sign up using your Twitter or Facebook login details, or as it affectionately known, your personal information.

The question that continues to be the root of hundreds of debates, is what does this mean for your privacy? Well, for a start, more and more people know more and more about you, and they are loving that data. But are you worried, and do you care? Of course not, there’s a bank, police file or weird stalker that already knows pretty much everything about you anyway.

What’s the value of your personal information? Clearly, free access to Spotify and Draw Something is worth all your personal details. Bargain. Those details didn’t cost you anything, and as long as you can use them as online currency, the bank is always full, so let’s buy more fun!

However, giving away your personal information is not all doom and gloom, lost jobs and potential lawsuits, if anything logging in with one universal account provides vast synergies across the web. All data, advertising and recommendations are tailored to what you want and need, and can be accessed from one dashboard, a Facebook or Twitter account. It’s genius.

Furthermore, I have always maintained the belief that you are not yourself online, but a pseudo-personality capable of being whoever you want to be, hidden behind a screen. It’s all ‘keeping up appearances’ and popularity, so I wouldn’t worry about your privacy too much, it’s not really you anyway.

So, say goodbye to dignity and hello to a world of infinite possibilities… just sign in.